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For all hair types.

Milky-smooth OI Shampoo infused with nourishing Roucou Oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Winner of Refinery 29’s 2015 Beauty Innovator Awards for Go-To Shampoo.

All OI products contain Roucou Oil, coming from a plant in Amazonia with…

For dry hair or hair damaged by treatments such as highlights, bleaching, perm or straightening.

Nourishing shampoo to give body to the hair.

With Torre Guaceto Fiaschetto Tomato extract, Slow Food Presidium.

Rich in carbohydrates and proteins, it has a strong nourishing power and an…

A transformative liquid-to-foam silky elixir that repairs mildly damaged and lackluster hair, providing instant softness and vitality.

Liquid Spell is the new specialist for the body and strength of sensitised or fine hair, which, use after use, regains its original health and shine.

For creating structure and definition with strong hold, ideally for short hair styles. This Is A Strong-Hold Cream Gel is quick-drying, residue-free and workable. It leaves hair with the wet effect and eliminates frizz.

Lightweight serum that lets you achieve a texturizing effect without compromising softness or workability. It’s perfect for those looking to embrace their natural texture, and for creating body, structure and shape while blow-drying.

A humidity-resistant, flexible non-aerosol hairspray for brushable hold and a natural, touchable finish.

More Inside Dry Wax Finishing Spray. Ideal for all hair lengths, it delivers an instant undone texture, natural definition, and satin finish to create a variety of looks.

For fine or limp hair.

Volumizing shampoo, it gently cleanses the hair making it soft and light.

With Caprauna Turnip extract, Slow Food Presidium.

Rich in minerals such as phosphorus, iron, calcium and vitamins A, B and C, it gives body and volume to the…

For dry hair or hair damaged by treatments such as highlights, bleaching, perm or straightening.

Intensive repairing mask for deep nourishment.

With Torre Guaceto Fiaschetto Tomato extract, Slow Food Presidium.

Rich in carbohydrates and proteins, it has a strong nourishing power and an anti-oxidant action…

For dry or dehydrated hair.

Universal leave-in moisturizing cream that leaves the hair soft and shiny without weighing it down.

With Paceco Cartucciaru Yellow Melon extract, Slow Food Presidium.

Rich in water, vitamins and mineral salts, it gives prolonged hydration.

For colored hair.

Illuminating and restoring mask that gives extra shine and deep nourishment.

With Salina Caper Blossom extract, Slow Food Presidium.

Rich in quercetin, a powerful amino acid with a protective effect on the hair structure along with hair color-protecting polyphenols.

For frizzy and unruly hair.

A fast-acting mask that adds softness and fights frizz.

With Minuta Olive extract, Slow Food Presidium.

Rich in fatty acids and vitamins, it has an elasticising and softening action.