Iles Formula is HERE!
Iles Formula has arrived and we are so excited! We sold out of the serum in 3 hours the day it hit the shelves. It's simple to say we are all a little obsessed. But why? What makes it so different from the rest?
It all started with the Serum, formulated by internationally acclaimed celebrity hairstylist Wendy Iles. A breath of fresh air in an over-saturated haircare market, Iles Formula is where Minimalism meets Maximum Performance. A collection of formulas that address hair breakage and now, hair loss, in addition to phenomenally nurturing all hair types. You will feel it the moment your hair drys with lightweight volume, impeccable shine and an overall transformation unlike anything you have ever felt before.
Iles Formula is a collection of award winning, high-performance formulas that instantly transform all hair types from the very first treatment, delivering the Iles Formula signature finish; sumptuous, lustrous and nurtured hair that will make you fall in love with your hair again.
“Our commitment to our customers and planet are our priorities. We made this commitment at inception to formulate high performance formulas for maximum impact on the hair, with minimal impact on the environment, and continue to improve our sustainability standards as technologies evolve.
“I have never been interested in launching endless new products for the sake of boosting numbers; it’s unnecessary, causes confusion and is wasteful. Formulate less and do it extremely well.”
Wendy Iles, Founder of Iles Formula
Every month, we donate native trees back in to the Amazon Rainforest whose extraordinary diversity is key to the Iles Formula production process and where many of our powerful ingredients are sourced sustainably, directly from the forest floor.
‘Minimalism meets Maximum Performance’ meaning we are driven by the integrity of our formulas that perform on all hair types.
Our packaging is recyclable and free from microplastics.
We are ISO 14001 certified.
We are proud to be accredited by:
LEAPING BUNNY – we meet requirements beyond current laws to provide the best assurance that our formulas are completely free of animal testing at all stages of product development and distribution.
POSITIVE LUXURY – we are a ‘Brand to Trust’ in recognition of the measurable impact and commitment to sustainability that we are making as a luxury brand.”
A Note from Lindsay:
I have been in the industry for 15+ years, and have never come across a product more beautiful. The first time I washed and blowdried my hair with Iles, I couldn't believe the bounce and shine. Touching my hair was a new experience all together! I had people coming up to me complimenting my hair and I owe it all to Iles Formula. After one shampoo, I was hooked. I love that the ingredients are so pure, and Wendy puts so much love into the development of each product. Less is more with this brand, and I love how it's not over complicated. She uses the finishing serum for every texture and style, replacing ALL other product. I am so excited to share this product with all of our clients, because I truly believe it is magnificent down to every detail.
Find it all by clicking the button below, and enjoy having the best hair of your life!
Book with one of our hair stylists at our Ramsay or Marda Loop locations for an Iles Formula blowout and experience the most luxurious volume, shine and memory to last days!